Secondland

Secondland is a fashion brand founded by women in Budapest, Hungary. The magical world of Secondland is created by two friends, based on a common vision and shared values. Started out as a love project in 2020 during the pandemic, Secondland has organically grown to become one of the most promising emerging upcycling fashion brands in the region. The brand’s creative director is fashion designer Kinga Réta Vecsei. Secondland’s romantic and playful style is inspired by her childhood memories and the connection she has with her inner child—the distinct flowers appearing in the brand’s image are also based on childhood drawings of hers.