APERÇU

APERÇU draws its name from the French verb APERÇEVOIR, to perceive. It signifies a flash of insight, a quick glimpse into the way we observe the world around us and draw from it. Our brand is an appreciation of how we apply our own aperçu, or point of view, through the highly individual style choices we make each day. We're on a mission to nurture meaningful networks and build new narratives. To this end we partner with the creators and brands we admire to translate unique perspectives into covetable eyewear. We believe—above all else—in the power of self-expression.