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Anni Lu


Delicate, danish, handmade jewellery, created near the beautiful coast line of Copenhagen.

ANNI LU was founded in 2013 by Helle Vestergaard Poulsen, former creative director for a number of Danish fashion magazines. All ANNI LU’s styles show Helle’s great passion for personal style, colors and playful combinations.

The latest ‘Dream Sea’ collection will make you float away to the legendary beaches all around the world, where surfers gather to catch the new big waves breaking.

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  • Anni Lu Turret Shell & Pearl...
    €140.00

    The details on this piece are like small treasures on a beach. The turret shell, the baroque pearl and two delicate freshwater pearls make the perfect earrings.

    - Sterling silver 925S with 18kt goldplating

    - Freshwater pearls: Top: 12-14 mm. Middle: 4-6 mm. Bottom: 2 mm

    - Turret shell: 18 mm

    - Sold in pairs

  • Anni Lu Turret Shell Necklace
    €140.00

    A feminine, elegant, delicate, freshwater pearl necklace in combination with a shell pendant.

    - Sterling silver 925S with 18kt goldplating

    - Detailed in freshwater pearls

    - Pendant: 12 mm

    - Adjustable from 40-42 cm

  • Anni Lu Shell Pearl Necklace
    €140.00

    A feminine, elegant, delicate, freshwater pearl necklace in combination with a shell pendant.

    - Sterling silver 925S with 18kt goldplating

    - Detailed in freshwater pearls

    - Pendant: 12 mm

    - Adjustable from 40-42 cm

  • Anni Lu Shell Hoop Earring
    €49.00

    These perfect re-productions of shells found on the beaches of Bali are completely unique ear-pieces, perfect to mix with other earrings.

    - Sterling silver 925S with 18kt goldplating

    - Hoop: 16 mm

    - Shell: 12 mm

    - Sold as singles

  • Anni Lu Sand Shell Pendant
    €70.00

    This beautiful fossil of an ancient shell was discovered on a Balinese beach and now it continues its story as a beautiful pendant.

    - Sterling silver 925S with 18kt goldplating

    - Pendant: 20 mm

  • Anni Lu Reef Necklace - Pink
    €70.00

    The mythical reef is colorful and organic just like this necklace. It's perfect to be worn alone or in layers with more delicate jewelry.

    - Brass with 18kt gold plating

    - Detailed in turquoise chips, shell chips, rhodochrosite chips and coral chips (corallium rubrum)

    - Adjustable from 40-43 cm

  • Anni Lu Reef Necklace - Red
    €70.00

    The mythical reef is colorful and organic just like this necklace. It's perfect to be worn alone or in layers with more delicate jewelry.

    - Brass with 18kt gold plating

    - Detailed in turquoise chips, shell chips, rhodochrosite chips and coral chips (corallium rubrum)

    - Adjustable from 40-43 cm

  • Anni Lu Large Shell Earring
    €169.00

    Just like an ancient shell you once found on the beach, the details on these earrings are washed out by the gentle waves making it a stunning earpiece for every occasion.

    - Sterling silver 925S with 18kt goldplating

    - Top shell: 18 mm. Bottom shell: 16 mm

    - Sold in pairs

  • Anni Lu Floating Shell Necklace
    €140.00

    Fitted with a delicate gold plated chain, The Floating Shell is one of the most detailed pieces in the ANNI LU universe, perfect for layering with other necklaces.

    - Sterling silver 925S with 18kt goldplating

    - Shell: 16 mm

    - Adjustable from 42-45 cm

  • Anni Lu Confetti Anklet
    €62.50

    The colorful gypsy style of this Confetti Anklet will please your sun kissed legs.

    - Brass with 18kt goldplating

    - Detailed in seed beads, gemstone or cultured freshwater pearls

    - Adjustable from 23,5-26 cm

  • Anni Lu Wave Chaser Bracelet -...
    €62.50

    When you put on the Wave Chaser Bracelet, we can guarantee an instant summer mood. The colours, the sparkle and the look will put a smile on your face.

    - Brass with 18kt gold plating 

    - Detailed with diamond cut gold beads, gemstones, glass beads & cultured freshwater rice pearls

    - Length: 15,5-18 cm (adjustable)

  • Anni Lu Wave Chaser Bracelet -...
    €62.50

    When you put on the Wave Chaser Bracelet, we can guarantee an instant summer mood. The colours, the sparkle and the look will put a smile on your face.

    - Brass with 18kt gold plating 

    - Detailed with a cowry shell charm, gemstone, glass beads & cultured freshwater rice pearls 

    - Length: 15,5-18 cm (adjustable)

  • Anni Lu Treasure Pearl Earrings
    €169.00

    A large freshwater pearl attached to a delicate shell. Wearing these you'll enjoy the feeling of wearing your very own treasure.

    - Brass with 18kt gold plating

    - Detailed with cultured freshwater baroque pearls

    - Length: 16 mm cultured freshwater pearls

    - Sold as a pair

  • Anni Lu The Shella Necklace
    €224.00

    Cast from a shell found on a Balinese Beach and fitted with four crystal gemstones. The details in this piece makes it a true stunner which you will love for years to come. 

    - Brass with 18kt gold plating

    - Detailed in cubic zirconia stones

    - Length: 50 cm. Pendant: 20 mm

  • Anni Lu The Nomad Necklace -...
    €208.00

    The Nomad Necklace is big and chunky and invites you to layer it with stacks of other jewelry. Just choose your favorite colour.

    - Brass with 18kt gold plating

    - Detailed in coloured howlite discs, glassbeads & turquoise stones

    - Length: 54-60 cm (adjustable)

  • Anni Lu The Nomad Necklace -...
    €252.00

    The Nomad Necklace is big, chunky and invites you to layer it with stacks of other jewelry. Just choose your favorite colour.

    - Brass with 18kt gold plating

    - Detailed in white howlite discs, glassbeads & cultured freshwater baroque pearls

    - Length: 54-60 cm (adjustable)

  • Anni Lu Sun Stalker Necklace -...
    €83.50

    The must-have necklace for the summer. Delicate beads combined with small golden details makes this the perfect companion for your sun-kissed skin.

    - Detailed in howlite beads & glass beads

    - Length: 40 cm (adjustable)

  • Anni Lu Sun Stalker Necklace -...
    €83.50

    The must-have necklace for the summer. Delicate beads combined with small golden details makes this the perfect companion for your sun-kissed skin. 

    - Detailed in howlite beads & glass beads

    - Length: 40 cm (adjustable)

  • Anni Lu Sun Dance Necklace
    €208.00

    The combination of colors will make you dream about the sun setting on the Pacific Ocean. The twinkle of the glass stones, the turquoise and the bright yellow complement each other perfectly.

    - Brass with 18kt gold plating

    - Detailed in shell disc beads, custom-made resin beads, rondelle with crystal glass stone & diamond cut gold beads 

    - Adjustable from 38-44 cm

  • Anni Lu Stellar Pearly Necklace
    €252.00

    Stellar is a surfer's expression for something truly extra-ordinary. And we could not think of a name more fitting for this dream of a necklace. Wear it alone or combine it with your other jewelry. 

    - Brass with 18kt gold plating

    - Detailed in glass beads & cultured freshwater pearls

    - Length: 40-43 cm (adjustable)

  • Anni Lu Stellar Pearly Hoops
    €140.00

    Stellar is a surfer's expression for the extra-ordinary, and we think the Stellar Pearly Hoops make an extra-ordinary piece of jewelry.

    - Brass with 18kt gold plating

    - Detailed in glass beads & cultured freshwater baroque pearls

    - Hoop is 15 mm

    - Sold as a pair

  • Anni Lu Stella Pearly Anklet
    €112.00

    The Stellar Pearly Anklet will light up your feet and highlight your beautiful legs.

    - Brass with 18kt gold plating

    - Detailed in glass beads & cultured freshwater pearls

    - Length: 26 cm

  • Anni Lu Snake Charmer Necklace
    €161.00

    The Snake Charmer Necklace adapts to every curve of your neck for the perfect fit. Combine it with your other jewelry to create your very own look.

    - Brass with 18kt goldplating

    - Length: 38-44cm (adjustable)

  • Anni Lu Snake Charmer Bracelet
    €83.50

    The Snake Charmer Bracelet adapts to every curve of your wrist for the perfect fit. Combine it with your other jewelry to create your very own look.

    - Brass with 18kt goldplating

    - Length: 15,5-18 cm (adjustable)

  • Anni Lu Shooting Star Hoops
    €112.00

    Wearing the Shooting Star Hoops, your dreams will come true and you'll look spectacular.

    - Brass with 18kt gold plating

    - Detailed in glass beads & cultured freshwater pearls

    - Hoop is 15 mm

    - Sold as a pair

  • Anni Lu Shella Earrings
    €169.00

    Cast from a shell found on a Balinese Beach and fitted with four crystal gemstones. The details on this piece makes it a true stunner that you will love for years to come.

    - Brass with 18kt gold plating

    - Detailed in cubic zirconia stones 

    - Length: 32 mm

    - Sold as a pair

  • Anni Lu Rings of Pearls Hoops
    €112.00

    Wear one, wear two, wear the hoops alone, put the pearls on one hoop. The combinations to create your own look are endless with these hoops.

    - Brass with 18kt gold plating

    - Detailed in glass beads & cultured freshwater pearls

    - Hoop is 20 mm

    - Sold as a pair

  • Anni Lu Pearly Alaia Necklace
    €140.00

    The playful African beads and the delicate freshwater pearls in this Pearly Alaia Bracelet make it a headturner.

    - Brass with 18kt gold plating

    - Detailed with African glass beads, glass beads & cultured freshwater pearls

    - Length: 40-46 cm (adjustable)

  • Anni Lu Pearly Alaia Hoops
    €62.50

    The individual peral on each earring make these earrings super special!

    - Brass with 18kt gold plating

    - Detailed in African glass beads, glass beads & cultured freshwater pearls

    - Adjustable from 38-44 cm

    - Sold as a pair

  • Anni Lu Pearly Alaia Bracelet
    €83.50

    The contrast between the playful African beads and the delicate freshwater pearls makes this a headturner.

    - Brass with 18kt gold plating

    - Detailed with African glass beads, glass beads & cultured freshwater pearls

    - Length: 15,5-18 cm (adjustable)

  • Anni Lu Palm Springs Necklace
    €169.00

    The golden palm in black enamel is a tribute to the sun setting over the mountains of the picturesque city of Palm Springs. A true eye-catcher.

    - Brass with 18kt goldplating & epoxy

    - Length: 45 cm - pendant: 25 mm

  • Anni Lu Octopussy Alaia Hoops
    €70.00

    We guarantee instant attention with The Octopussy Earrings, perfect for when you want to party.

    - Brass with 18kt gold plating

    - Detailed with African glass beads & glass beads

    - Hoop is 18 mm

    - Sold as a pair

  • Anni Lu L.A. Spirit Quartz...
    €140.00

    The spiritual look of this necklace invites you to combine it with loose dresses and other jewelry. 

    - Brass with 18kt gold plating 

    - Detailed in rose quartz stone

    - Length: 45 cm

  • Anni Lu L.A. Spirit Onyx Necklace
    €140.00

    The spiritual look of this necklace invites you to combine it with loose dresses and other jewelry. 

    - Brass with 18kt gold plating 

    - Detailed in Onyx stone

    - Length: 45 cm

  • Anni Lu I Found You Necklace
    €208.00

    This necklace has a warm, ocean breeze feel to it. Featuring a gold shell, it is elegant yet understated. 

    - Brass with 18kt gold plating

    - Detailed in shell disc beads, dyed seabamboo bead, turquoise bead & chips

    - Length: 38-44 cm (adjustable)

  • Anni Lu Golden Alaia Necklace
    €119.50

    An Alaia is a classic Hawaian surfboard – the Alaia styles have also become classics in the ANNI LU universe. The Golden Alaia bracelet combines playful beads with elegant diamond cut gold beads for a truly unique look.

    - Brass with 18kt gold plating

    - Detailed with African glass beads, glass beads & diamond cut gold beads

    - Length: 15,5-18 cm

  • Anni Lu Fish & Chips Necklace
    €208.00

    The fish pendant on this necklace is magical to hold as it actually moves.

    - Brass with 18kt goldplating & cubic zirconia

    - Length: 40 cm - pendant 4 cm

  • Anni Lu Gem in a Hoop
    €112.00

    The organic structure of the hoop combined with the pearls and gemstones make these earrings truly special.

    - Brass with 18kt gold plating

    - Detailed in cubic zirconia stones & pearl cabochons

    - Hoop: 20 mm

    - Sold as a pair

  • Anni Lu Floating Shell Hoops
    €140.00

    Can you hear the waves whisper in your ear? Cast from a shell found on a Balinese beach combined with a delicate pearl these earrings are magical.

    - Brass with 18kt gold plating

    - Detailed in nugget pearls

    - Hoop is 16 mm

    - Sold as a pair

  • Anni Lu Chasing Rainbows Necklace
    €83.50

    Sparkling glass rainbow colored beads makes this necklace one of our summer favorites.

    - Glass Beads

    - Length: 46-49 cm (adjustable)

  • Anni Lu Beach Cocktail Hoop
    €140.00

    The rough turquoise, the golden details, and the elegant pearls make these earrings the perfect company for a fun night out.

    - Brass with 18kt gold plating

    - Detailed in glass beads, cultured freshwater baroque pearls & turquoise beads

    - Hoop is 15 mm

    - Sold as a pair