In conversation with: Warm Hugs Only

The comfortable and chic trend that we rely on heavily during the colder months has returned. Warm Hugs Only brings us a selection of hand-crafted, sustainably-made knitwear pieces which celebrate Ukrainian tradition, yet have a fresh and contemporary feel.

In conversation with: De Loreta

Our selection of versatile, brightly colored pieces, despite having a relaxed feel, can be dressed up or down. We had the chance to catch up with the founders of Warm Hugs Only to discuss this offering of elevated ensembles that puts comfort first.

VWhere does the inspiration for your designs come from?

WARM HUGS ONLY The inspiration can come from the most unlikely of sources. We are deeply inspired with modern design, architecture, forms, colors, textures and ceramics...

VHow important is sustainability to you?

WHO We believe in the importance of an ethical attitude towards nature and production. To minimize over-production, all of WHO's garments are produced on demand. That's why we have limited collections.

Stripped Polo Orange and Cream

Stripped Polo Orange and Cream

Stripped Polo Olive and Purple

Stripped Polo Olive and Purplet

"The garments are carefully made to leave a lighter footprint and intended to be used and loved for a long time."

VWhat sustainable practices do you follow?

WHOOur yarn is of an extremely fine quality, so it comes straight from Italy's stock in a small quantity to our office in Lviv. The collections are created by carefully selected local manufacturers using natural dead stock . The garments are carefully made to leave a lighter footprint and intended to be used and loved for a long time. We continuously work to improve and develop new solutions for our packaging.This means using less material, choosing alternatives whenever possible and avoiding the use of plastic when not necessary. For example our summer collection was carefully packed in eco cotton bags that can be used in everyday life.

VWhat quality does hand crafting the pieces add?

WHOThe WHO's knitwear is made of natural Italian yarn. The materials have been tested to make sure it will sustain being worn over and over again. For the winter collection we use only 100% Merino wool. This yarn has the fibres have a wavelike structure which makes them resilient and allows merino garments to maintain their shape. Merino is lighter than other wools yet still warm, making it an ideal layer. With the right amount of care, our knitwear lasts for a long time, and makes you feel warm and comfortable. Our knitwear is soft with no itching and is breathable.

"With the right amount of care, our knitwear lasts for a long time, and makes you feel warm and comfortable."

VWhat more can we look forward to from Warm Hugs Only at Vasquiat?

WHOIn the winter collection, we want to share our cheery mood through playful colors. We created new pieces with love using 100% Merino wool. We continue our philosophy of making cozy colorful knitwear for everyone. And as usual lots of warm hugs.

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