In conversation with: Simuero
Embrace the delightful, artful allure of sculptural gold jewellery this season with Simuero. Founded by Valencian goldsmiths Rocío Gallardo and Jorge Ros, Simuero creates splendid jewellery collections which honour artisanal craftsmanship and respect the environment.
The brand takes a stand against mass production, making all pieces to order. The bold designs are heavily influenced by natural elements incorporating shapes and textures found in the oceans, beaches and forests.
VNo two Simuero jewels are the same. What special quality do imperfections give the pieces?
SIMUEROOur best friend is the material and at the same time, the toughest rival when creating each piece, although the work pattern is the same, the material is unpredictable for the human hand as opposed to a machine. The small imperfections which evolve during the making of the piece make the jewel unique.
VThe collections are ethically made with recycled materials. Can you tell us more about the ethical and sustainable practices you follow?
SFor us, recycling is essential, we think it's an obligation for creating any product. Details such as recycled and compostable packaging, and certified materials are essential so we stop extracting raw materials. But creating the pieces ourselves is the clearest and most transparent way we have to avoid circulating a product from one distributor to another. Our product does not move, does not generate emissions, it is born and developed from start to finish in a range of 3 km with a lot of care.
"Our product does not move, does not generate emissions, it is born and developed from start to finish in a range of 3 km with a lot of care”
VThere is something inherently magical about the sculptural nature of your pieces that makes them works of art in their own right. Do you think this is what makes them so attractive?
SForgetting that we create jewelry and thinking of an object allows us to create organic and unpredictable forms. The color, the freshness, the spontaneity, and the rawness give the pieces a very attractive quality.
VSimuero pieces are made to order and consciously made, but still affordable. Why have you chosen to make your collections accessible whilst maintaining handcrafted artisanal processes?
SBecause it's possible. Simuero was born as a personal project in which we wanted to have fun even if it sounds cliché. We create the pieces and free ourselves from intermediaries that make processes more expensive and generate unnecessary movement. We are free to create the pieces and that gives us the opportunity to make our pieces more accessible.
"We create small capsules that transport you to a moment, place, or favorite feeling no matter how far you are from it."
VCan you tell us about the processes you carry out to investigate the human body and the materials to start designing?
SMore than the human body, we are interested in the unpredictability of nature. The textures, the cracks, the force of water. We create small capsules that transport you to a moment, place, or favorite feeling no matter how far you are from it.
VGold jewelry can work with any outfit and can make any look glamorous and eye-catching. Is this what you have in mind when creating the pieces?
SColour is something that we focus on and that is magical but we do not think about how to wear the pieces when creating them. We think more about the material and having fun when creating without time restraints and accepting our creative moments. Our creation process is led by feelings rather than thoughts.