In conversation with: MaisxFrida 

We caught up with the sun-worshiping duo that created the jewelry we can’t get enough of this summer. The vacation-worthy styles are just what you want to be wearing if you’re planning to visit paradise.

In conversation with: Sushchenko

The easiest way to achieve that on-holiday look is with summer jewelry that instantly makes you feel like you’re in bliss. This artisanal, handcrafted selection will transform any ordinary summer outfit. We’re obsessed with the super-dangly golden drops and beautifully beaded necklaces. Pair them with fantastical, destination-worthy styles, like dreamy caftans and espadrille sandals.

VHow did MaisxFrida begin?

MAISXFRIDA Creating MaisxFrida was always a dream of ours, a brand that combines both of our styles, creating unique pieces not following any kind of rule, stereotype or trend. We connected when it came to fun jewelry for a night out. The biggest statement in our personal style was always big, funky and fun pieces of jewelry. So, MaisxFrida began with that, something that grew from the desire to create things and explore our creativity together.

VWhat 3 words would you use to describe the brand?

MXFDaring, different and fun.

Lola Earrings

Lola Earrings

Kalo Necklace.

Kalo Necklace

VYour designs reference many elements found in nature, what is it about nature that inspires you to create?

MXFHow free we feel when it comes to surrounding ourselves in it. Traveling is a big part of our creative process, discovering remote places without following a map, getting lost, looking for something we don’t even know we were looking for, chaos, calm, all together in one. We are sunset lovers so chasing the sun will always be our main map when it comes to getting to know new destinations.

"Travelling is a big part of our creative process, discovering remote places without following a map, getting lost, looking for something we don’t even know we were looking for, chaos, calm, all together in one."

VCan you tell us about the creative processes you follow?

MXFOur process will always reflect the way we feel, the moment of our life we are living and how we want to approach it. The main inspiration will always be the sun, we just feel more like ourselves when we are closer to it, so that’s what our designs represent, feeling close and connected to the sun.

VWhat value does the artisanally made label add to your collections?

MXFAll of our jewelry is produced by a traditional family-run business that has passed down the trade from generation to generation. During the process we work with every member of the family, from the grandparent to grandson. We love how they treat and create all of our designs as they come from a very traditional background. Seeing how they create modern pieces is magic. They have their own workshop at home, so they can’t create big productions, that’s what we like about them, that every piece is handmade and is carefully made to last.

VThe jewelry has a very summery vibe to it, can you tell us how you would style the pieces in autumn or in winter?

MXFAs we mentioned before, we believe our designs shouldn’t follow any kind of rule, trend or season. We feel like nowadays fashion has evolved so much in terms of accepting what’s right or wrong for each season. We believe everything is possible. Fashion is the maximum expression of oneself. Who doesn’t like to feel closer to the sun in winter? For us, jewelry is as important as the other pieces of your look and is a statement of your personality. Styling your winter looks with some funky and colorful pieces of jewelry will make you feel warmer and will make you glow.

"For us, jewelry is as important as the other pieces of your look and is a statement of your personality."

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VYou are a company formed of two female entrepreneurs. What advice would you give to other female-run businesses in the creative world today?

MXFTrust your instinct and always believe in yourself! Everything is a process so just roll with it with the best attitude possible.

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